A client said something very interesting to me today:
She said that she ammortized or broke down the cost of our training together over the lifetime of her dog - she said that she found it to be a bargain!
I walked away wondering what the actual number was and grabbed my iPhone’s calculator and calculated it to be pennies a day if he only lived to 12 yrs old (Angus I hope you live to be a VERY old man!).
I mentioned this to anohter client while we were chatting at the end of our lesson later that day and his words to me were “there is a huge difference between price and cost”.
Some of the smartest dogs and people in Montreal!
I am very fortunate to work with many bringht and interesting peiple and their dogs and feel that over the years I have learned many valuable life lessons from many clients - some of whom maybe didnt even realize how their wise words were contributing to the shaping of my perceptions of many different aspects of business and and life in general.
Dog training like any service is not all the same - there are different trainers with different specialities and varying degrees of ability. In other words when comparing services and prices we are not necessarily comparing apples to apples. To allow yourself to belive any different is setting yourself up for disspaointment.Price Vs. Cost
Some people have told me they wanted to use my services but found another trainer that charges less.
That’s ok with me - and of course they are free to spend their hard earned money hwever they feel it is best used.
Not all but many have later come back to train with me becasue they didnt get the results they were hoping for.
In every single one of those instances they have all said that they wished they had done things “right” the first time instead of trying to save some money. In the end they ended spending more to get things done they way they had hoped it would be the first time - having to “spend twice rather than doing things right the first time.“Do it once and do it right”
I apply this to all apspects of my life and it is something I have tried to teach our daughter as she is maturing and will soon be making bigger decisions in her life.
If something is important enough to you - don’t try and cut corners - even if it means working a little harder than you thought you’d have to or spending a little more than you thought would be necessary at the time. We have to live with our big decisions for years to come so I think in terms of “Big PIcture” in moments like those. Living with a dog is a commitment that lasts many years - I think this line of thinking definnitely aplies here.
To be clear I dont only work with well off people and their dogs - I work with people from all walks of life from studfents to seniors and people in penthouses to people who had to make sacrifices to pay for their dog’s training. The common denominator is that they want the very best training for their dog.
It reminds me of when I was a broke musician in college - I had a couple of pairs of old beat up jeans and no pocket money at all but my guitars anbd amps were top shelf. I was driven then to pursue a carreer in music and my priorities were to invest in the things I needed to try and make that a reality.
Every dime I made from teaching guitar and gigging or working odd jobs went into my gear becasue that was my value system.
I didnt become a big rock star and moved onto my other passion fo training dogs and transferred my passion and work ethic to building up my reputation for quality training of dogs and helping people better understadn their pets over the years.
Looking back ahead - a career of training Montreal dogs and helping their ownersOver 20 years later I am proud of what I have built and happy to reflect on all the wonderful people and dogs I have had the pleasure of working with.
As I continue on my path - I remind myself to keep my eyes and ears open - so I don’t miss out on the lessons they ar eteaching me too.
Taken from Family K9’s Google Plus page.
" rel="self">Some reviews from Family K9’s Google plus page - see Family K9’s Google plus page hereSee video of Baylor the Bernese Mountain Dog working off leash in Downtown Montreal and in Montreal dog parks with Nick Here
See video of Baylor the Bernese Mountain Dog and Alycia working together for the first time - off leash in Downtown Montreal!
See Video of MAeby a wonderful Beagle mix working with Nick
See her and her ownerJonathan in action - the same day she came home from training here.